Hootsuite pricing: the real cost per user

Hootsuite plans as of 24 October 2026

Prices read on Hootsuite’s pricing page on 24 October 2026. Only annual billing is shown: the FAQ says paying monthly costs more per user, without giving the amount.

Two things to know before you calculate:

• Dollars or euros: European visitors see €99, €199 and €399; the FAQ quotes $99, $199 and $399. Check the amount shown for your country.
• The trial: 14 days, no credit card and no automatic charge at the end. During the trial, accounts are capped at 10 to 20 posts per day depending on the plan, and bulk scheduling isn’t available.

What you’ll pay: four worked examples

All the math uses annual billing prices, the only ones shown.

Example 1: a solo user with 5 accounts, no automated DMs

Standard is enough: $99 a month, so 99 × 12 = $1,188 a year.

Example 2: a solo user who wants to DM a link to every commenter

DM automation requires Professional: $199 a month, so $2,388 a year. That’s $1,200 more per year than Standard for this one feature.

Example 3: a team of 3 that approves its content

Content approval requires Advanced: 3 × $399 = $1,197 a month, so $14,364 a year. Without approvals, on Professional: 3 × $199 = $597 a month.

Example 4: an agency with 30 client accounts

Standard caps out at 10 accounts, so you need Professional, which makes them unlimited. With one user, $199 a month. With 10 users, 10 × $199 = $1,990 a month, so $23,880 a year.

What pushes your Hootsuite bill up

• Every person on the team: the price multiplies by the number of users, however little they log in.
• More than 10 social accounts: Professional becomes mandatory.
• DM automation: Professional, even if you work alone.
• Approvals and message routing: Advanced, at $399 per user.
• SSO, compliance, advanced listening: Enterprise, on quote.
• Paying monthly: more expensive per user than annual, according to the FAQ.

Hootsuite vs PlugKit on price

PlugKit doesn’t charge per user: Creator costs $49 a month for 5 connected accounts, Pro $97 for 30 accounts, then $3 per account from 31 to 100, monthly billing only (prices read on 24 October 2026). The full grid is on our PlugKit pricing page.

On price alone, PlugKit costs less in every row. But the table doesn’t tell the whole story. At that price, Hootsuite gives you what PlugKit’s documentation doesn’t cover: social listening, approval workflows, LinkedIn, X and TikTok DMs in the inbox, and publishing to Pinterest and Google Business Profile. The feature-by-feature view is in our Hootsuite vs PlugKit comparison. To see PlugKit at work on a real account, read our PlugKit review.

On PlugKit’s side, there are two variable costs: X API calls are billed at cost ($0.015 per post, $0.200 with a link), under a default $20 monthly cap, and Reel Studio video credits are sold separately beyond the ones included.

How to pay less

1. Only pay for seats that matter: a coworker who posts once a month costs as much as a full-time community manager.
2. Stay on Standard as long as you have 10 accounts or fewer and don’t need automated DMs.
3. Use the 14-day trial to confirm which plan you actually need.
4. Compare with another pricing model: our Hootsuite alternative guide sorts 7 tools by need, billed per channel, per brand, per account or with unlimited users.