Metricool pricing: what you pay per brand

Metricool plans as of 24 October 2026

Prices read on metricool.com on 24 October 2026. The page shows four grids (annual or monthly, in euros or dollars); by default, European visitors see annual pricing in euros, from €16 a month. Amounts below are in US dollars.

What each plan adds, per the pricing page:

• Free: every network except LinkedIn and X, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI assistant, MCP server.
• Starter: unlimited publishing (fair use), LinkedIn connection, 100 competitors, unlimited history, PDF and PPT reports, Flows (comment-to-DM).
• Advanced: team and client management, approvals, full X analytics, Data Studio connector, Metricool API (Zapier, Make).
• Custom: custom brand count, white label, dedicated account manager.

No trial of the paid plans is mentioned: the free plan is the way in.

What you’ll pay: three worked examples

Example 1: a creator with 1 brand

Instagram, Facebook and TikTok, 20 posts a month or fewer, no LinkedIn or X: the Free plan does the job, at $0. As soon as she posts more, wants LinkedIn or Flows, she moves to Starter: $25 a month, or $20 billed annually, so $240 a year. At that point she pays for the 5-brand tier, even with a single brand.

Example 2: a freelancer with 8 client brands

He’s past Starter’s first tier (5 brands): $45 a month for up to 10 brands, or $36 billed annually, so $432 a year. If he wants client access and content approvals, he needs Advanced: $67 a month for up to 15 brands, $53 annually, so $636 a year.

Example 3: an agency with 30 brands

Advanced’s second tier stops at 25 brands, so with 30 the agency pays for the 50-brand tier: $210 a month, or $159 billed annually, so $1,908 a year. The jump is steep: going from 25 to 26 brands takes the monthly bill from $107 to $210.

What pushes your Metricool bill up

• Brand tiers: you pay for the whole tier, not per brand. Going from 25 to 26 brands almost doubles the price.
• X: a paid add-on, whose price isn’t in our notes.
• LinkedIn: excluded from the free plan.
• Teamwork and API: client management, approvals and the API require Advanced, from $67.
• Flows: free “for a limited time” on paid plans; their future price isn’t set.
• AI credits: the assistant is capped at 5, 20 or 35 credits per brand per month depending on the plan.

On the flip side, annual billing trims the bill: $60 saved per year on Starter 5 brands ($300 versus $240), $108 on Starter 10 brands, $168 on Advanced 15 brands and $612 on Advanced 50 brands.

Metricool vs PlugKit on price

The units differ: Metricool counts brands, PlugKit counts connected accounts (Creator $49 for 5 accounts, Pro $97 for 30, then $3 per account from 31 to 100, monthly billing only, prices read on 24 October 2026). The full grid is on our PlugKit pricing page. We assume each brand is on 3 networks:

For scheduling and analytics, Metricool is clearly cheaper in all four scenarios. PlugKit’s price pays for what Metricool doesn’t list: WhatsApp and Telegram messaging, broadcasts, follow-up sequences and Reel Studio video credits, all driven from your AI. The feature-by-feature view is in our Metricool vs PlugKit comparison. To see PlugKit at work on a real account, read our PlugKit review.

On PlugKit’s side, there are two variable costs: X API calls are billed at cost, under a default $20 monthly cap, and Reel Studio video credits are sold separately beyond the ones included.

How to pay less

1. Stay on Free as long as you have a single brand, 20 posts a month and no LinkedIn or X.
2. Fit your brands under a tier: 5, 10, 15, 25 or 50. At 26 brands, ask whether one can go.
3. Switch to annual billing if your portfolio is stable: up to $612 saved per year on Advanced 50 brands.
4. Compare another model if you mostly need messaging or simple posting: our Metricool alternative guide sorts six tools by need.